This decommissioned ERA site remains active temporarily to support our final migration steps to https://ualberta.scholaris.ca, ERA's new home. All new collections and items, including Spring 2025 theses, are at that site. For assistance, please contact erahelp@ualberta.ca.
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2019-02-01
SSHRC IDG awarded 2019: Donation research has typically focused on using negativity, such as negative emotions of sadness, fear, or guilt, to motivate donation behaviour. However, recent reports indicate that such use of negativity to solicit donations has upset many donors who felt manipulated....
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Understanding donor response to donation appeals: the role of deservingness in the dictator game and optimum donation promises in charity auctions
DownloadSpring 2010
Marketing research has attempted to shed light on donor responses to a variety of donation appeals and strategies. More recently, research has examined the effect of changing the content of an appeal in both a donation solicitation and a cause-related marketing context. Some charities are...