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Measuring Consumer Resistance to Innovation in Meat Packaging-Evidence from Choice Experiments
DownloadSpring 2012
In this thesis, consumers’ perceptions and willingness-to-pay for a new packaging technology for beef steaks, vacuum packaging, are measured using real choice experiments and different information scenarios. The findings suggest that information plays an important role in consumers’ attitudes...
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Measuring the Impacts of Different Messengers on Consumer Preferences for Products Irrigated with Recycled Water: A Field Experiment
DownloadSpring 2018
This study tests how different messengers - scientists, government agencies, non-profit organizations, and newspapers - influence consumer behaviour. We conducted framed field experiments to compare the effects of these messengers on consumers’ monetary bids on different items produced with...