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Skip to Search Results- 5Consumer behaviour
- 1Advertising
- 1Affect
- 1Extrinsic Contingency Focus
- 1Field experiments
- 1Idealized Body Images
- 1Anders, Sven (Resource Economics and Environmental Sociology) and An, Henry(Resource Economics and Environmental Sociology)
- 1Argo, Jennifer (Marketing)
- 1Goddard, Ellen (Rural Economy)
- 1Jeff Schimel (Psychology)
- 1Kecinski, Maik (Resource Economics and Environmental Sociology)
- 1Messer, Kent (Applied Economics and Statistics)
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Fall 2010
This study focuses on the variability of Canadian's value added meat purchase patterns by animal species, by level of processing, by branding and by grocery store chains. The results highlight that meat price, advertising and household socio-demographic characteristics and regional segments are...
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Fall 2009
Using a recently developed measure of extrinsic contingency focus (ECF; Williams, Schimel, Hayes & Martens, 2009), four studies were conducted to examine the relationship between extrinsic contingency focus and the extent to which individuals strive to meet the social ideals shown in advertising...
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Measuring Consumer Resistance to Innovation in Meat Packaging-Evidence from Choice Experiments
DownloadSpring 2012
In this thesis, consumers’ perceptions and willingness-to-pay for a new packaging technology for beef steaks, vacuum packaging, are measured using real choice experiments and different information scenarios. The findings suggest that information plays an important role in consumers’ attitudes...
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Measuring the Impacts of Different Messengers on Consumer Preferences for Products Irrigated with Recycled Water: A Field Experiment
DownloadSpring 2018
This study tests how different messengers - scientists, government agencies, non-profit organizations, and newspapers - influence consumer behaviour. We conducted framed field experiments to compare the effects of these messengers on consumers’ monetary bids on different items produced with...
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Fall 2010
Small-talk, flattery, teasing, ridicule, threats or insults are part of the daily fabric of consumers’ life. This dissertation is concerned with the way consumers behave toward others depending on how they are treated themselves. ‘Pay-it-forward’ is the notion that a person who is treated well by...