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2019-10-15
SSHRC IG awarded 2020: Social desirability bias (SDB) is a significant threat to the validity of organizational research because it can inflate, attenuate, or moderate structural relationships depending on the testing situation, the questioning methods employed, individual differences in the
tendency to respond in a socially desirable manner, and the social norms governing the perceptions, attitudes, and behaviors being measured. The first objective of the proposed research is to develop a new scale designed to reflect the trait tendency to bias organizational self-reports in a socially
). My research is the first to propose that descriptive and injunctive norms can have different effects on the level of SDB contamination in self-reports.