Search
Skip to Search Results
Filter
Supervisors
Author / Creator / Contributor
Year
Collections
Languages
Item type
Departments
-
Understanding donor response to donation appeals: the role of deservingness in the dictator game and optimum donation promises in charity auctions
DownloadSpring 2010
Marketing research has attempted to shed light on donor responses to a variety of donation appeals and strategies. More recently, research has examined the effect of changing the content of an appeal in both a donation solicitation and a cause-related marketing context. Some charities are...
1 - 1 of 1