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- 2Blair, Kristen Pilner
- 2Chin, Doris B.
- 2Cutumisu, Maria
- 2Mackey, Margaret
- 2Schwartz, Daniel Lewis
- 1Crichton, Joel A.
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- 13Graduate and Postdoctoral Studies (GPS), Faculty of
- 13Graduate and Postdoctoral Studies (GPS), Faculty of/Theses and Dissertations
- 2Toolkit for Grant Success
- 2Educational Psychology, Department of
- 2Educational Psychology, Department of/Journal Articles (Educational Psychology)
- 1St. Stephen's College
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Understanding donor response to donation appeals: the role of deservingness in the dictator game and optimum donation promises in charity auctions
DownloadSpring 2010
Marketing research has attempted to shed light on donor responses to a variety of donation appeals and strategies. More recently, research has examined the effect of changing the content of an appeal in both a donation solicitation and a cause-related marketing context. Some charities are...
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