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- 1Arena Development
- 1China
- 1Foreignness
- 1Guanxi Management
- 1Media Framing
- 1National Basketball Association
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Fall 2009
When entering the Chinese market, Western sport organizations are usually confused about the interests, expectations, demands, and behaviors of Chinese stakeholders. It is important for these foreign organizations to understand the way in which Chinese people look at foreigners, foreign products,...
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