Search
Skip to Search Results
Filter
Author / Creator / Contributor
Subject / Keyword
Item type
Year
Collections
Languages
-
Choice Environment, Market Complexity and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice
Download1999
Adamowicz, Wiktor, Swait, Joffre
Most empirical models of consumer choice assume that the decision-maker assesses all alternatives and information in a perfect information processing sense. The complexity of the choice environment, the ability of the individual to make complex decisions and the effect of choice context on the...
1 - 1 of 1