This decommissioned ERA site remains active temporarily to support our final migration steps to https://ualberta.scholaris.ca, ERA's new home. All new collections and items, including Spring 2025 theses, are at that site. For assistance, please contact erahelp@ualberta.ca.
Search
Skip to Search Results
Filter
Author / Creator / Contributor
Subject / Keyword
Item type
Year
Collections
Languages
Departments
Supervisors
-
New capitalization on old music: approaches to the use of Verdi's music in TV advertisements
DownloadSpring 2011
Advertisers use music in as much as 90% of television commercials. Classical and opera music play a special role in this medium, as classical music carries with it any number of already established inferences and meanings that may then be altered by the images in the commercial, or imparted upon...
1 - 1 of 1