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1997
Adamowicz, Wiktor, Swait, Joffre
The psychology, the marketing consumer behavior and, to a much smaller extent, the economics literature have long reported evidence that decision makers utilize different decision strategies depending upon many factors (person-specific, task-specific, etc.). Such observations have generally...
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1994
Williams, Michael, Adamowicz, Wiktor, Swait, Joffre, Boxall, Peter C., Louviere, Jordan J.
Contingent valuation (CV) has been employed by economists for approximately 30 years to value changes in natural resources and environments. Estimating the value of resource improvements or damages is analogous to the problem in marketing research of estimating the demand for new products or...
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The Effect of Choice Environment and Task Demands on Consumer Behavior: Discriminating Between Contribution and Confusion
Download1996
Swait, Joffre, Adamowicz, Wiktor
Choices, whether they are made in actual markets (revealed preferences or RP) or in surveys (stated preference of SP), provide information about the preferences of individuals. These choices also contain what researchers interpret as \"noise\" or unexplained variation; a variety of techniques...