Skip to Main Content

Search

Skip to Search Results
Filter
Close
Subject / Keyword
Supervisors
Author / Creator / Contributor
Year
to
Collections
Languages
Item type
Departments
Subject: marketing Subject: self threat Subject: social feedback Supervisors: Moore, Sarah (Marketing)

  • The Impact of Feedback on Word of Mouth

    Download

    Fall 2018

    Weber, Virginia L.

    This research focuses on how consumers are impacted by receiving feedback on word of mouth recommendations. In particular, I examine what occurs when a consumer recommends an experience to another person, and this other person has the experience and returns to say that they did or did not like...

1 - 1 of 1