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Subject: consumer behaviour Subject: self threat Subject: social feedback Subject: word of mouth Departments: Faculty of Business

  • The Impact of Feedback on Word of Mouth

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    Fall 2018

    Weber, Virginia L.

    This research focuses on how consumers are impacted by receiving feedback on word of mouth recommendations. In particular, I examine what occurs when a consumer recommends an experience to another person, and this other person has the experience and returns to say that they did or did not like...

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