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- 1Busink, Ria (H. G. H)
- 1Cooper, Karyn A.
- 1Friederichsen, Jessica L
- 1Gelink, Lorian Nicole
- 1Güneş., Itir.
- 1Kuznetsova, Tatiana
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Fall 2010
In two essays I investigate two antecedents of self-concept change in consumers: Threats to the self and the activated self-construal and its effect on goal conflict resolution. In the first essay, I explore identity strictly as consumers define themselves in terms of the possessions with which...
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