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Corporate governance--Case studies
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Corporations--Case studies
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Industrial management--Case studies
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Subject: Industrial management--Case studies
Year: 2009 to 2009
Wrigley’s 5 Gum Case Study: Remaining competitive in the gum market through a multi-sensory offering
2009
Datamonitor
Win Sport detergent case study: Finding an innovative niche in an established category
2009
Datamonitor
Wild Bunch & Co. case study: Growing a personal need into a natural and organic consumer brand
2009
Datamonitor
Wheaties Fuel Cereal Case Study: Re-energizing a stalling cereal brand
2009
Datamonitor
The Campbell Soup Company case study: Effective positioning in an economic downturn
2009
Datamonitor
Swash laundry products case study: Innovation beyond traditional laundry care
2009
Datamonitor
SuperJam Case Study: Redefining the jam market by emphasizing a healthy product offering
2009
Datamonitor
Stonyfield Farm case study: Maintaining growth in the troubled organic food sector
2009
Datamonitor
Stoats Porridge Bars case study: Fusing traditional cooking, healthy eating trends and guerrilla marketing to establish a brand
2009
Datamonitor
Starbucks case study: Utilizing brand assets and capturing consumer trends in the Japanese RTD coffee market
2009
Datamonitor
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