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Embedded Categories: Three Studies on the Institutional Shaping of Categories and Category Effects
DownloadSpring 2012
Over the past fifteen years, a rich program of research has emerged among scholars interested in the role of categories within fields and industries. In this context, studies have shown that categories shape organizational and market processes by grouping firms and products in ways that convey...
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Fall 2012
This qualitative case study develops our understanding about the micro-processes of change. Categories are socio-cognitive constructs that group similar things and concepts. We use and interpret categories to understand identity and the relationships between items and concepts. Categories help us...
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Spring 2019
Paper 1 Although recent scholarship had faulted the constraining views of prior categories studies, there is no systematic theoretical analysis of how category membership influences the actions and reactions of categorized firms and their audiences. While previous arguments suggested that...