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Author: Weber, Virginia L.
Subject: social feedback
Subject: word of mouth
Item type: Thesis
Languages: English
Collections: Graduate and Postdoctoral Studies (GPS), Faculty of
Collections: Graduate and Postdoctoral Studies (GPS), Faculty of/Theses and Dissertations
Supervisors: Argo, Jennifer (Marketing)
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Fall 2018
This research focuses on how consumers are impacted by receiving feedback on word of mouth recommendations. In particular, I examine what occurs when a consumer recommends an experience to another person, and this other person has the experience and returns to say that they did or did not like...
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