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- 13Spence, John C.
- 4Berry, Tanya R.
- 2Cameron, Christine
- 1Brawley, Lawrence R.
- 1Burgess, Jenny
- 1Cameron, C
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- 4Alberta Centre for Active Living
- 4Kinesiology, Sport, and Recreation, Faculty of
- 3Alberta Centre for Active Living/Alberta Surveys on Physical Activity
- 2Toolkit for Grant Success
- 2Toolkit for Grant Success/Educational Materials (Toolkit for Grant Success)
- 2Kinesiology, Sport, and Recreation, Faculty of/Behavioural Medicine & Health Psychology (Kinesiology, Sport, and Recreation)
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2022-08-15
Spence, John C., Cameron, Christine, McCurdy, Ashley, Faulkner, Guy
This document describes the protocol for the Canadian National Active Transportation Survey, 2021.
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The relationship between implicit and explicit believability of exercise-related messages and intentions
The relationship between implicit and explicit believability of exercise-related messages and intentions
Download2011-01-01
Berry, Tanya R., Jones, Kelvin E., McLeod, Nicole C., Spence, John C.
Abstract: Objective: This research explored whether implicit or explicit believability of exercise advertising predicted attitudes and intentions. It was hypothesized that implicit believability would be a stronger predictor of attitudes than explicit believability and that implicit believability...
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