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What Will Motivate You To Travel After COVID-19?: The Effects of Online Social Identity, Social Comparison, Conspicuous Consumption, and Self-construal on Choosing a Tourist Destination
DownloadFall 2022
Background: From the outset of the COVID-19 crisis, the COVID-19 pandemic had devastating impacts on the tourism industry. However, the number of tourists seemed to recover in the summer of 2021 and even surpassed 2019 arrivals. Tourism practitioners and marketers should better understand and...
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