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Spring 2022
Consumer wastefulness continues to be one of the most pressing issues in achieving sustainable development. While research on wasteful consumer behavior garners increasing attention, most of it is significantly limited by how we conceptualize waste, and consequently how we identify and reduce...
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Fall 2024
consumption (e.g., watching a television show, reading a book) is a prevalent behaviour among consumers. This dissertation focuses on the consumption of digital video content (e.g., YouTube videos, television shows), and examines two common behaviours in this context: content consumption format...
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Understanding donor response to donation appeals: the role of deservingness in the dictator game and optimum donation promises in charity auctions
DownloadSpring 2010
Marketing research has attempted to shed light on donor responses to a variety of donation appeals and strategies. More recently, research has examined the effect of changing the content of an appeal in both a donation solicitation and a cause-related marketing context. Some charities are...