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Subject: Self-concept Collections: Graduate and Postdoctoral Studies (GPS), Faculty of /Theses and Dissertations Supervisors: Gerald Haubl (Marketing)

  • The General Self-Concept Prime

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    Fall 2011

    Kettle, Keri Lien

    Each of us has a self-concept – the set of characteristics that reflect the type of person we are (Wakslak et al. 2008) – within which exist specific self-schema and self-identities that guide our behavior in different situations. It is well established that particular constructs and identities...

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