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Ease of Imagination, Message Framing and Physical Activity Messages
2010
Abstract: Objectives. The purpose of this research was to replicate a study that examined how message framing and ease of imagination interact to influence attitudes towards the prevention of heart disease through physical activity and a healthy diet. Changes were made such that only physical...
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The relationship between implicit and explicit believability of exercise-related messages and intentions
The relationship between implicit and explicit believability of exercise-related messages and intentions
Download2011-01-01
Berry, Tanya R., Jones, Kelvin E., McLeod, Nicole C., Spence, John C.
Abstract: Objective: This research explored whether implicit or explicit believability of exercise advertising predicted attitudes and intentions. It was hypothesized that implicit believability would be a stronger predictor of attitudes than explicit believability and that implicit believability...