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1994
Williams, Michael, Adamowicz, Wiktor, Swait, Joffre, Boxall, Peter C., Louviere, Jordan J.
Contingent valuation (CV) has been employed by economists for approximately 30 years to value changes in natural resources and environments. Estimating the value of resource improvements or damages is analogous to the problem in marketing research of estimating the demand for new products or...
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