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Author: Schmid, Christian
Subject: Gift-giving
Departments: Faculty of Business
Item type: Thesis
Collections: Graduate and Postdoctoral Studies (GPS), Faculty of /Theses and Dissertations
Supervisors: Gerald Häubl, Marketing, Business Economics, & Law
Supervisors: Jennifer J. Argo, Marketing, Business Economics, & Law
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Fall 2010
In two essays I investigate two antecedents of self-concept change in consumers: Threats to the self and the activated self-construal and its effect on goal conflict resolution. In the first essay, I explore identity strictly as consumers define themselves in terms of the possessions with which...
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