Search
Skip to Search Results-
2016-10-17
Insight Grant funded in 2017. the world of the present is a 'Petroculture', where cultural, economic, ideological, legal and political relationships --locally and globally-- have been shaped by oil and its networks of power. Energy transition demands social transformation. This research is...
-
2017-10-01
SSHRC IG awarded 2018: Our goal is to build an understanding of how internet slang terms affect consumers in public (consumer-to-consumer) and commercial (firm-to-consumer) online communication. How does exposure to slang in online WOM impact consumers' product attitudes and purchase intentions?...
-
2014-10-06
SSHRC Awarded IG awarded 2015: We will explore how sharing-breadth influences consumers' emotions. We suggest that, compared to narrowcasting (sharing with few others), broadcasting (sharing with many others) changes the perspective, or the lens, through which consumers view their sharing, from...