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  • 2014-10-06

    Moore, Sarah, Argo, Jennifer

    SSHRC Awarded IG awarded 2015: We will explore how sharing-breadth influences consumers' emotions. We suggest that, compared to narrowcasting (sharing with few others), broadcasting (sharing with many others) changes the perspective, or the lens, through which consumers view their sharing, from...

  • 2017-02-01

    Li, Xiaoting

    SSHRC Awarded IDG 2017: If people learn to speak the same language, can broken communication be avoided? Both research and anecdotal evidence tell us “no”. In contrast to language differences, differences in speaking styles are far more difficult to detect. Although knowledge of different...

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