Interpretive schemes as a contingency: the impact of market orientation on organization structure, control and marketing effectiveness

• Author / Creator

  Rigby, John Mark

• Subjects / Keywords

  • Organizational effectiveness
  • Industrial organization
  • Organization

• Graduation date

  1993

• Type of Item

  Thesis

• Degree

  Doctor of Philosophy

• DOI

  https://doi.org/10.7939/R3QN5ZH5J

• License

  This thesis is made available by the University of Alberta Libraries with permission of the copyright owner solely for non-commercial purposes. This thesis, or any portion thereof, may not otherwise be copied or reproduced without the written consent of the copyright owner, except to the extent permitted by Canadian copyright law.