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Evaluating Consumer Behaviour, Attitudes, and Emotions Surrounding Environmental Aspects of the Canadian Animal and Plant-based Dairy Industries
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- Author / Creator
- Rogers, Katherine Louisa
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Across Canada, there are approximately 3 million people that identify as vegan or vegetarian. Though reasons for this diet vary across individuals and groups, a major motivator found in recent research is that consumers are concerned about their environmental footprints and are seeking diets and lifestyles to reduce their impact on the planet. Specifically, the dairy industry is one that requires a variety of inputs including heat and electricity, feed and space for animals, and significant amounts of water; while creating a number of serious environmental impacts throughout the production process. Additionally, individuals are expressing their concern for animal welfare and seek to reduce their personal impact on animals.
In this research project, I analyze the ways that the Canadian public demonstrate their understandings of pro-environmental and pro-animal welfare behaviors, and the ways that emotions impact their decision-making processes. Utilizing data from a general population survey, my research analyzes the ties between the sociology of emotions and the theory of planned behaviour in the context of Canadian animal and plant-based dairy consumption. Exploring these concepts allows for a better understanding of the context behind current and future consumption trends, supporting players in the dairy and dairy-alternative industries in creating products that meet the environmental and welfare expectations of consumers. -
- Graduation date
- Spring 2023
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- Type of Item
- Thesis
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- Degree
- Master of Science
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- License
- This thesis is made available by the University of Alberta Libraries with permission of the copyright owner solely for non-commercial purposes. This thesis, or any portion thereof, may not otherwise be copied or reproduced without the written consent of the copyright owner, except to the extent permitted by Canadian copyright law.