Investing in Nike: discourse, desire, and difference in the case of the female athlete

• Author / Creator

  Helstein, Michelle Terri

• Subjects / Keywords

  • Nike (Firm)
  • Women consumers.
  • Women athletes. Psychology.
  • Advertising. Sporting goods.
  • Stereotypes (Social psychology) in advertising.
  • Sports. Marketing.

• Graduation date

  2003

• Type of Item

  Thesis

• Degree

  Doctor of Philosophy

• DOI

  https://doi.org/10.7939/r3-sw94-m669

• License

  This thesis is made available by the University of Alberta Libraries with permission of the copyright owner solely for the purpose of private, scholarly or scientific research. This thesis, or any portion thereof, may not otherwise be copied or reproduced without the written consent of the copyright owner, except to the extent permitted by Canadian copyright law.