Losing the battle to win the war: strategic use of information delay and search cost

• Author / Creator

  Ge, Xin

• Subjects / Keywords

  • Consumers' preferences.
  • Consumers' preferences. Decision making.
  • Consumers' preferences. Costs.

• Graduation date

  Spring 2008

• Type of Item

  Thesis

• Degree

  Doctor of Philosophy in marketing

• DOI

  https://doi.org/10.7939/r3-axms-bx82

• License

  This thesis is made available by the University of Alberta Libraries with permission of the copyright owner solely for the purpose of private, scholarly or scientific research. This thesis, or any portion thereof, may not otherwise be copied or reproduced without the written consent of the copyright owner, except to the extent permitted by Canadian copyright law.