A discernment of ultimate consumer and industrial buyer attitudes toward print advertising

• Author / Creator

  Philip, Lowell D.

• Subjects / Keywords

  • Advertising, Magazine.
  • Advertising, Newspaper.
  • Advertising. Psychological aspects.

• Graduation date

  1975

• Type of Item

  Thesis

• Degree

  Master of Business Administration

• DOI

  https://doi.org/10.7939/r3-rprb-ef08

• License

  This thesis is made available by the University of Alberta Libraries with permission of the copyright owner solely for the purpose of private, scholarly or scientific research. This thesis, or any portion thereof, may not otherwise be copied or reproduced without the written consent of the copyright owner, except to the extent permitted by Canadian copyright law.