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Why Denim Never Fades

  • Author(s) / Creator(s)
  • Denim is classic and iconic. Since its creation more than one hundred years ago, the fabric has continued to increase in popularity, not just for jeans but for other types of garments and accessories too. A 2018 report predicted the worldwide denim market would be
    worth US$79 billion by 2023, with growth being driven by several factors including continued expansion of e-commerce and further development of the clothing industry in the Asian region.1 So, why does the popularity of denim never fade?

  • Date created
    2019-10-01
  • Subjects / Keywords
  • Type of Item
    Article (Published)
  • DOI
    https://doi.org/10.7939/r3-kngf-5a86
  • License
    Use of this product is restricted to current faculty, staff, and students of the University. It is the responsibility of each user to ensure that he or she uses this product for individual, non-commercial educational or research purposes only, and does not systematically download or retain substantial portions of information. Users may not reproduce or redistribute unprocessed/raw data portions of the data to any third party, or otherwise engage in the systematic retransmission or commercialization of the data.
  • Language
  • Citation for previous publication
    • Davies, N. (2019). Why Denim Never Fades. AATCC REVIEW, 19(5), 30–36. https://doi-org.login.ezproxy.library.ualberta.ca/10.14504/ar.19.5.1