Influence of consumption behaviours, attitudes and barriers toward clothing repair

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  • Repairing clothing is an important aspect of clothing care routines that can have a positive impact on the environment. This is because through repair the useful life of a garment is extended which can lead to a reduction of clothing waste. In this paper, I will present survey research of consumers’
    consumption behaviours (Fashion shopping frequency, impulse shopping, style longevity and clothing quality), attitudes and potential barriers (such as repairing skills, tools/technologies for repairing, time/priority towards repairing and repairing expense for clothing repair) that influence the likelihood of consumers carrying out clothing repair. The purpose of the study was to investigate consumer’s attitudes, behaviors and barriers that may influence their likelihood of engaging in clothing repair practices. Data were gathered from a survey of 437 respondents aged between 18-64 years who completed a clothing consumption study questionnaire. The repair questions were split into two types, independent variables (e.g., repair skills, tools/technology, time/priority toward repair and money constructs) and dependent variables (items related to conducting self-, paid or unpaid repair). The findings from this study indicated that having repair capabilities (repair skills and tools/technology to repair) as well as the time to make repairs (or making clothing repair priority) is highly related to people carrying out self-repair of clothing. Consumers who do not perceive the cost of professional repair to be a barrier are likely to engage in paid repair services. It was of interest that quality conscious consumers indicated that they are more likely to get their garments repaired from a professional (paid-repair).

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    Attribution-NonCommercial 4.0 International