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A COMPARATIVE APPROACH TO ANALYZING LOCAL EXPENDITURES AND VISITOR PROFILES OF TWO WILDLIFE FESTIVALS
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- Author(s) / Creator(s)
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Wildlife festivals are growing in popularity and warrant additional studies of festival visitors. However,
comparisons of visitor demographics, motivations, activities, and local expenditure patterns between festivals
are difficult because different methods of measurement are used. By using a comparative approach, this
study evaluates, with the same methods, the visitor characteristics of two similar wildlife festivals in Western
Canada. While providing site-specific context, this study notes variations in total local expenditure patterns,
visitor motivations, and visitor activities that result from, in part, different visitor demographics, activities
offered, other attractions, and rates of overnight stays. Visitors to these festivals were slightly older age and
had high educational levels than the general public, which was consistent with visitors to other wildlife
festivals and ecotourists in general. -
- Date created
- 2007-01-01
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- Subjects / Keywords
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- Type of Item
- Article (Draft / Submitted)