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written in between: a Latin typeface design representative of Persian culture
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- Author(s) / Creator(s)
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Language is the means by which we produce and exchange our shared narratives and connections, with writing as its visual notation system and typography as its formalization. Typography is a symphony of form and function that binds us to our environment and defines our cultural identities.
This thesis project explores how Persian culture is perceived and represented, typographically, in Canada’s multicultural context and how a Latin typeface, inspired by Persian script, might foster a sense of belonging among Persian-speaking individuals in Canada.
The theoretical framework of this thesis is rooted in Stuart Hall’s view of identity as fluid, shaped by social constructs and personal choices, and evolving alongside language and culture. Building on this, the thesis begins with a comprehensive investigation of methodologies and limitations, defining key terms and concepts to explore how cultural and linguistic nuances inform typographic practices. It highlights that culture is more than just a system of representation; it organizes and influences interactions within the visual and material world. Typography, as part of this system, reflects and shapes cultural dynamics, but often falls short, leading to cultural mimicry and misrepresentation.Through a detailed literature review, survey results, and expert interviews, this research examines perceptions of Persian cultural representation and Identity.
The design process is documented, in detail, from analyzing existing Persian-influenced typefaces to the formal study of the Taliq script and the creation of a final prototype of the Banyan typeface. The development of Banyan represents a step towards fostering a sense of belonging for Persian speakers in Canada while also contributing to the broader field of multi-script typography. -
- Date created
- 2024-09-20
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- Type of Item
- Research Material