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How can a wellness company play it safe? A case study on Bellabeat
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- Author(s) / Creator(s)
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Fitness trackers can help improve physical activity, and thereby reduce the risksof diseases such as diabetes, obesity, as well as hypertension. Despite these health related benefits, the way these devices are being used by the end user, play a crucial role for the persistent success of fitness trackers. To understand how these factors influence continuous use of fitness trackers and investigate the particular role of health and wellness improvement, this case study has analysed public domain fitness tracker data. Based on a rigorous iterative thematic data analysis, where the emphasis has been on matching deep diving with data and literature, a thematic framework has been developed and it identifies the prominent determinants. The findings propose new innovative ways through which these products and its ecosystem can be improved and how these devices can be marketed more efficiently. This case study will help researchers and academics to uncover as well as visualise user perceptions concerning fitness trackers and also provide practitioners with workable suggestions for ensuring
their continuous use. -
- Date created
- 2022
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- Type of Item
- Research Material