Item Restricted to University of Alberta Users
Log In with CCID to View Item
Communities and Collections
Usage
- 39 views
- No download information available
Backing Up Marketing Buzzwords
-
- Author(s) / Creator(s)
-
Brands are built on the concept of recognition and differentiation in the marketplace. Today’s branding is made to evoke a ‘je ne sais quoi,” sometimes aspirational, sometimes comforting, sometimes outright outlandish, but nonetheless recognizable and relatable.
Product categories and trends come and go just like brands. However, some endure for decades with very simple common products or corner the market with complex signature ones. Others quickly become a distant memory in the minds eye of the consumer. -
- Date created
- 2020-12-01
-
- Subjects / Keywords
-
- Type of Item
- Article (Published)
-
- License
- Use of this product is restricted to current faculty, staff, and students of the University. It is the responsibility of each user to ensure that he or she uses this product for individual, non-commercial educational or research purposes only, and does not systematically download or retain substantial portions of information. Users may not reproduce or redistribute unprocessed/raw data portions of the data to any third party, or otherwise engage in the systematic retransmission or commercialization of the data.