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Theses and Dissertations

A study on quality-based pricing in the Canadian poultry industry Open Access


Other title
supply management
pricing scheme
Type of item
Degree grantor
University of Alberta
Author or creator
Huiting, Huang
Supervisor and department
Mohapatra, Sandeep (Resource Economics and Environmental Sociology)
Steiner, Bodo (Resource Economics and Environmental Sociology)
Examining committee member and department
Zuidhof, Martin (Agricultural, Food and Nutritional Science )
Steiner, Bodo (Resource Economics and Environmental Sociology)
Mohapatra, Sandeep (Resource Economics and Environmental Sociology)
Department of Resource Economics and Environmental Sociology
Agricultural and Resource Economics
Date accepted
Graduation date
Master of Science
Degree level
This thesis contributes toward the design of a novel pricing scheme that could be employed to compensate Canadian poultry producers according to their performance in specific quality traits. Based on biological data obtained from a set of growth experiments with chicken and data on chicken wholesale prices, a formula-based absolute performance pricing scheme is developed. Producer prices are simulated under the current and novel pricing scheme in the context of the Alberta chicken industry. Impacts of the key elements of the price formula are examined by both deterministic and stochastic methods. The results suggest that the novel pricing scheme is likely to increase the price risk for producers. Producer performance is found to be the most significant factor that affects prices, followed by requirements of processors regarding quality traits (cut-up part yield), and price mark-ups of cut-up parts.
Permission is hereby granted to the University of Alberta Libraries to reproduce single copies of this thesis and to lend or sell such copies for private, scholarly or scientific research purposes only. Where the thesis is converted to, or otherwise made available in digital form, the University of Alberta will advise potential users of the thesis of these terms. The author reserves all other publication and other rights in association with the copyright in the thesis and, except as herein before provided, neither the thesis nor any substantial portion thereof may be printed or otherwise reproduced in any material form whatsoever without the author's prior written permission.
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