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Behavioural Medicine & Health Psychology (Kinesiology, Sport, and Recreation)
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A mixed methods evaluation of televised health promotion advertisements targeted at older adults
A mixed methods evaluation of televised health promotion advertisements targeted at older adults
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Berry, T. R., Plotnikoff, R. C., Spence, J. C., Clark, M., Stolp, S., Witcher, C., McCargar, L., Bauman, A.
Abstract: The purpose of this research was to evaluate television advertisements targeted at 55-70-year olds that promoted physical activity and fruit and vegetable consumption. Awareness of the campaign, perceived credibility of the source, intentions to visit a promoted website, and intentions...
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