Behavioural Medicine & Health Psychology (Kinesiology, Sport, and Recreation)
Items in this Collection
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A mixed methods evaluation of televised health promotion advertisements targeted at older adults
A mixed methods evaluation of televised health promotion advertisements targeted at older adults
Download2009
Berry, T. R., Plotnikoff, R. C., Spence, J. C., Clark, M., Stolp, S., Witcher, C., McCargar, L., Bauman, A.
Abstract: The purpose of this research was to evaluate television advertisements targeted at 55-70-year olds that promoted physical activity and fruit and vegetable consumption. Awareness of the campaign, perceived credibility of the source, intentions to visit a promoted website, and intentions...
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Physical Activity Information Seeking and Advertising Recall
2011
Plotnikoff, R., Bauman, A., Berry, T. R., Spence, J. C.
Abstract: The purposes of this research were to examine the characteristics of those who look for physical activity-related information, where they find it, and to examine what types of physical activity-related advertisements are recalled (i.e., publicly funded or commercial). These purposes...