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Working Papers (Resource Economics & Environmental Sociology)
The purpose of the Resource Economics and Environmental Sociology "Working Paper" series is to provide a forum to accelerate the presentation of issues, concepts, ideas and research results within the academic and professional community. Working Papers are published without peer review.
Items in this Collection
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Choice Environment, Market Complexity and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice
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Adamowicz, Wiktor, Swait, Joffre
Most empirical models of consumer choice assume that the decision-maker assesses all alternatives and information in a perfect information processing sense. The complexity of the choice environment, the ability of the individual to make complex decisions and the effect of choice context on the...