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Working Papers (Resource Economics & Environmental Sociology)
The purpose of the Resource Economics and Environmental Sociology "Working Paper" series is to provide a forum to accelerate the presentation of issues, concepts, ideas and research results within the academic and professional community. Working Papers are published without peer review.
Items in this Collection
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Integrating Routine, Variety Seeking and Compensatory Choice in a Utility Maximizing Framework
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Adamowicz, Wiktor, Swait, Joffre
Given the large number of choices that consumers make each day it seems likely that they will generally adopt decision strategies that minimize cognitive effort, particularly with low price products such as most items found in a supermarket. One such strategy may be to simply choose what has been...