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Results for "supervisors_tesim:"Anders, Sven (Resource Economics and Environmental Sociology) and An, Henry(Resource Economics and Environmental Sociology)""
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Measuring Consumer Resistance to Innovation in Meat Packaging-Evidence from Choice Experiments
DownloadSpring 2012
In this thesis, consumers’ perceptions and willingness-to-pay for a new packaging technology for beef steaks, vacuum packaging, are measured using real choice experiments and different information scenarios. The findings suggest that information plays an important role in consumers’ attitudes...
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