Search
Skip to Search Results
Filter
Subject / Keyword
Supervisors
Author / Creator / Contributor
Year
Collections
Languages
Item type
Departments
-
To Free or Not to Free: Nintendo’s quest to maintain a unique brand identity in the homogeneity of the Mobile Games Market
DownloadSpring 2020
As recently as 2013, Nintendo made bold assertions that they would never enter into the mobile games market (Byford, 2013). However in 2016 the market saw three games using IP commonly associated with Nintendo launch on both iOS and Android: Miitomo, Pokemon Go, and Super Mario Run. Nintendo has...
1 - 1 of 1