SearchSkip to Search Results
- 1Exercise advertising
- 1Hidden semi-Markov model
- 1Implicit measures
Commercial video game developers constantly strive to create intelligent humanoid characters that are controlled by computers. To ensure computer opponents are challenging to human players, these characters are often allowed to cheat. Although they appear skillful at playing video games,...
The relationship between implicit and explicit believability of exercise-related messages and intentions
The relationship between implicit and explicit believability of exercise-related messages and intentionsDownload
Abstract: Objective: This research explored whether implicit or explicit believability of exercise advertising predicted attitudes and intentions. It was hypothesized that implicit believability would be a stronger predictor of attitudes than explicit believability and that implicit believability...