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Spring 2022

Koo, Thomas K.B.

This research introduces the concept of phatic brand communication to marketing, and examines its use in the context of social media. The main function of phatic brand communication is for brands to create an atmosphere of sociability with consumers (e.g., “Hey YOU. Have a great day.”) rather...

Fall 2022

Rizvi, Shaheer A

Language is ubiquitous and impactful in the marketplace, constantly being generated and consumed in speech, text, word of mouth (WOM), and online exchanges (Berger, 2014; Berger, Packard, et al., 2022; Moore & Lafreniere, 2020). For example, the choice of words, concreteness of language, and...

Fall 2022

Hills, Shilo

This project examines how addiction and mental health policy comes to incorporate novel research findings from brain and neurosciences by asking: “What role does communication play in the translation of research into policy?” I use a multiple case design to compare and contrast varying...

Spring 2022

Ibrahim, Nahid

Consumers are largely considered cognitive misers because of their general aversion toward exerting mental effort in decision making. Prior research suggests that engaging in effortful decision tasks tends to undermine consumers’ decision confidence by increasing metacognitive difficulty. In the...

Spring 2022

Rawal, Saurabh Mukesh

Consumer wastefulness continues to be one of the most pressing issues in achieving sustainable development. While research on wasteful consumer behavior garners increasing attention, most of it is significantly limited by how we conceptualize waste, and consequently how we identify and reduce...

Fall 2022

DeCoste, Joseph

In the first essay, I explore whether excess demand in commodity futures markets affects the spot price of oil. I use a sign restricted vector autoregressive oil market model that explicitly includes futures markets. This model allows for the detection of futures demand effects which feedback...

Fall 2021

Kim, Hyoseok

Mindsets play an important role in shaping consumers’ behavior and, in particular, their purchase decisions. A significant body of prior research has investigated different types of mindsets, such as power (Galinsky et al. 2015), regulatory focus (Hamilton et al. 2011; Higgins 1998), and...

Fall 2021

Zhang, Rongrong

An industrial stigma spillover occurs when innocent firms’ survival and performance are compromised simply being in the same industry with other firms implicated in a negative event. An established body of research has adopted a cognitive view on stigma spillover and shown that as long as two...

Spring 2021

John, Sarin

I study whether the greater scalability of intangible assets results in a positive relation between firms’ use of intangible assets and shareholders’ perception of the permanence of earnings innovations (the earnings response coefficient or ERC). After documenting that ERCs increase with the use...

Fall 2021

Wang, Shaoqing

The stigma literature is burgeoning in the field of management and organization studies. While much of the existing work has sought to unpack the sources and characteristics of stigma or the varied counter-responses by which individual organizations manage their stigma, stigma scholars only...