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- 1Akkoc, Ali Utku
- 1Al-Haji, Ahmad
- 1Alanis, Ramon
- 1Amerongen, Loretta Mary.
- 1Anderson, Clarence Glen.
- 1Andrews, Julian.
- 3Consolidation and merger of corporations
- 2Business cycle
This dissertation proposes and tests a theory of consumer inaction traps – situations where consumers repeatedly fail to take actions to address relatively small problems, and end up suffering disproportionately from these problems as a result. I demonstrate that initially forgoing action leads...
Preference for Autonomy in Consumer Decision Making: On the Antecedents and the Consequences of Consumers' Relinquishment of Decision Control to SurrogatesDownload
This dissertation investigates the psychological processes relevant to consumers’ relinquishment of decision control to surrogates (e.g., physician, financial advisor). While the first essay investigates the antecedents of relinquishing decision control to surrogates, the second essay focuses on...
Congruity is a critical research construct in marketing, whose application is ubiquitous, including brand extensions, product designs, advertising, celebrity endorsements, brand alliances, event sponsorships, and others. It refers to the similarity, fit, or consistency between two objects...
This dissertation provides an analysis of financing and institutional environments in sustainable innovation. I argue that to understand the drivers influencing technological innovations addressing new societal values, it is useful to study variations in financing innovation and how institutional...
People buy extended service contracts (ESCs) or extended warranties for their purchased products to protect them against break-down or failure beyond the duration or coverage of base manufacturer warranties. In this thesis, I study two factors that affect ESC purchase decisions, namely brand...
Conceptualization, Antecedents and Outcomes of Individual Work Identity: An Examination from the Social Identity PerspectiveDownload
Despite an expanding body of research aimed at understanding the role of work in self-definition, individual work identity research is fragmented due to inconsistent and incongruent application and interpretation of a range of identity theories as they apply to the study of organizations (Pratt...