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The psychology, the marketing consumer behavior and, to a much smaller extent, the economics literature have long reported evidence that decision makers utilize different decision strategies depending upon many factors (person-specific, task-specific, etc.). Such observations have generally...
Contingent valuation (CV) has been employed by economists for approximately 30 years to value changes in natural resources and environments. Estimating the value of resource improvements or damages is analogous to the problem in marketing research of estimating the demand for new products or...
A stated preference model and a revealed preference model for recreational site choice are examined and compared. Both models are based on random utility theory and the data are obtained from the same individuals. The stated preference model is based on the respondent's choice from hypothetical...