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- 1Brauer, Jorn H.
- 1Chinnery, Ann Helen.
- 1Enström, Rickard
- 1Eustace, Joy Kumiko
- 1Janzen, Georgina D.
- 1Lazar, Robert Edward.
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Spring 2010
The traditional approach to the study of consumer behaviour is to regard them as isolated islands of preferences, needs, motives, and goals; however, this approach neglects the impact of ‘others’ on consumers’ judgments and preferences. For this reason, the theme of this thesis is the ‘connected...
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