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The responses of a random sample of consumers to the use of bovine somatotrophin (BST) in milk production were elicited using a stated preference methodology. A multinomial logit model of consumer choice was developed and tested to analyse consumers' choices of milk with varying characteristics...
The psychology, the marketing consumer behavior and, to a much smaller extent, the economics literature have long reported evidence that decision makers utilize different decision strategies depending upon many factors (person-specific, task-specific, etc.). Such observations have generally...
The Effect of Choice Environment and Task Demands on Consumer Behavior: Discriminating Between Contribution and ConfusionDownload
Choices, whether they are made in actual markets (revealed preferences or RP) or in surveys (stated preference of SP), provide information about the preferences of individuals. These choices also contain what researchers interpret as \"noise\" or unexplained variation; a variety of techniques...