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Session: Implications of the Consumer Experience
Three papers: 1. The Impact of Personalization on Learning Curves and Customer Choice. PRESENTER: Kyle B. Murray, Ivey Business School. COAUTHORS: Gerald Häubl, University of Alberta, Eric Johnson, Columbia University. 2. Multi-channel retailing and shopping centre dynamics: Evidence from the...
Session: Alberta Government Support for eService
Three papers: 1. The Alberta SuperNet: What Does it Mean to Rural Business Communities? PRESENTER: Amanda Williams, University of Calgary. COAUTHORS: Prof. Cooper H Langford; Dr. Stelvia Matos. 2.The Role of Community in the Evaluation Phase of Innovation Adoption Process: The Case of Rural Urban...